Janina Krinke, a former magazine editor from Hamburg, swapped the red pen for the role of shop owner and opened her stylish design and homeware shop “Bon Voyage Interieur” in an old building in Eppendorf in 2016.

With a keen eye for exceptional French designers and exclusive collections – such as Sarah Lavoine, Harmony, and Chabi Chic – she brings French elegance and hand-picked treasures to the Hanseatic city. Janina isn't just concerned with aesthetics, but also with enriching Hamburg's retail scene with unique, high-quality products that are hard to find elsewhere.

Janina combines business acumen with creativity and lives her passion for retail every day: She is present in the store every day, pays attention to the choice of location, and recommends that every aspiring shopkeeper intensively study the basics of business administration.

The full report can be found at MONOCLE .